Thursday, December 24, 2009

Social Media Seasonal Sewerage

Are Social Media Christmas greetings the latest seasonal spam?

OK. I can understand that some people are genuinely well intentioned in their desire to wish all 1,000, 5,000, or 2 million people in their social networks all the very best for Christmas and the New Year. Personally it pisses me off!

If you intend to wish me anything, MAKE IT PERSONAL. This seems to be the main point that most people are missing in social media in general. Sure, we all let quite a number of general and generic messages from each other to our whole network slip through on a regular basis however when it comes to something like a greeting on ANY special occasion, personalise it for maximum acceptance, appreciation, and effect. Or risk being perceived as just another ignoramus social media slob wading through the social media sewerage pipes in an pathetic attempt to create awareness of YOU. Hey! Fella!! Here's a tip, it' not about YOU!!

It is the same as in the off-line world at Christmas time. The hand-written card or note, and I mean truly hand written not computer hand written like a certain network marketing company - initials S.O.C. - makes possible, is much better received than the generic cards that are sent by companies every year. If you read enough you'll discover oodles of people who have conducted surveys on this, or just simply know from the measured feedback they receive.

So do yourself and the rest of us a favour. Help reduce the noise to level ratios, and the inconvenient truth for all of the greenies out there, many of whom participate in this practice of generating as much social media seasonal sewerage as their CPU, RAM, and broadband will permit, is that you will be reducing your carbon footprint. Stop sending this crap to the network and instead invest a small amount of time in sending greetings to the people you actually know, and who you genuinely would like to know. Personalise each message and you will most likely be amazed at how much further your networking reach and influence extends in the coming year.

Now go and have a damn fine Christmas and a bloody fantastic New Year!!!

See you all on the flip side .... or sooner.

Be awesome!

Paul

About the author:
I am a serial entrepreneur with business interests in venture capital & private funding, social media marketing, wellness, personal development, and online services. Together with a select group of C-Level executives, I also provide an outsourced interim board service. I am passionate about helping others to achieve success, and lead Mastermind Groups of people committed to bringing about a positive change in their lifestyle.

If you have an interest in any of the above areas and are seeking advice or support for a specific issue, send me an email with an overview of what you would like to discuss and we will schedule time to talk by phone or Skype.

PAUL J. LANGE – BLUE OCEAN STRATEGIST & RAINMAKER
Assuring your success through value innovation and focused attention.

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