Simon Sinek: How great leaders inspire action

Tedtalks : Simon Sinek (2009 Tedx) Audio by Ted  
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SimonSinek_2009X.mp3 (11084 KB)

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

To watch the video of the attached audio, visit http://bit.ly/bUzzFU

About Simon Sinek
In 2009, Simon Sinek released the book "Start With Why" -- a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change.

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