Monday, November 19, 2012

The Secret Colours of Marketing & Communicating Your Message - Part 1

Choosing the right colours to accurately convey your message or create the right perception in your marketing materials is as much an art as it is a science. Colours impact the emotions and actions of your target audience so it is important to make the right colour choices to maximise these impacts.

Here are a few things for you to consider, so that the colours you choose support your marketing message, and don’t disadvantage you or even work against you.

Why should consider colour in respect of marketing?
Colour is part of our inner take on the world. It's an instinctive thing, it’s fundamentally linked to our nature and intrinsic to the person we project. Every one of us has an emotional response to the different colours of the spectrum; more often than not this response is an unconscious one. It is this unconscious emotional response that matters in creating successful marketing campaigns, and colour is a key piece in the marketing puzzle.

Logos and websites - colour plays an important initial role with regard to the initial reaction.
There has been much scientific research into colours, and science offers us ways of thinking about colours in marketing to elicit a desired, or undesired, response. Take a colour wheel as an example. A colour wheel contains both warm and cool colours, each provoking a different emotional response. A warm toned colour will elicit an active response whilst a cool tone colour will elicit a calming response.

So before you start ask yourself what type of response do you want your message to elicit? The warm colours we find in nature, such as reds and yellows indicate action. Why? Think of the sun and fire. When you see fire or feel the heat of the flames, you will either be drawn in by it or you will take it as a clear indication to remove yourself from a dangerous situation. Irrespective of which camp you are in, unconsciously the message is that you should "act now!".

Cool colour tones however are different. They don't elicit action but instead they invoke serenity or calm, and stability. Think of things like our earth and a clear or slight cloud dusted sky. The message therefore with cool tone colours is "steady as she goes there" and "all good, we're stable". If you're objective is to calm the viewer, or to impart to the viewer an inner sense of timelessness, blues and the cooler colour tones are best.

Then of course there are the many different variations; the combinations of the primary colours (red, yellow, and blue) and these are very complex when talking about unconscious  or subconscious responses to colours in our marketing. Take the example in some prisons, and this is quite interesting, where pink is used to evoke a more human response from otherwise aggressive inmates.

In the next part of this series i will go into more detailed analysis of colours and their use in marketing. I trust you have found this helpful thus far.

Be sure to return soon to read the remaining two parts to this series.

I trust this was valuable.

Original Article Source: http://www.paullange.com.au/blue-ocean-strategy/secret-colours-marketing-communicating-message-part-1/

About Paul J. Lange:
Paul J. Lange is a business mentor and business performance coach who helps small to medium enterprise and entrepreneurs to apply big business, enterprise disciplines and solutions to gain a competitive advantage and increase profits. 

Paul's 'Business DIET'© system has helped countless entrepreneurs and business owners around the world to launch start-ups, expand existing operations, and greatly improve bottom lines.

Paul is also one of Australia’s most connected management consultants, and leading business strategists, with a passion for helping corporate leaders, entrepreneurs and business owners who are committed to achieving outstanding results.

Paul’s support will help you to develop strategic direction, implement it, execute and make more money. He will have you starting to work on your business, instead of in your business, right from day one; and if you have already started down this path, he will help you to complete the transition to business owner from business manager.


Posted via email from Blue Oceans

Saturday, November 17, 2012

Creating Excellence in Your Restaurant

Dine America is one of the premier restaurant and food service industry conferences globally and one that all leaders in this industry should put on their agenda to attend. This is not just another trade show! I mention this because it is where I first heard Horst Schulze speak.

Horst Schulze was recognised as the ‘corporate hotelier of the world’ by HOTELS Magazine in 1991. He was the president and COO of The Ritz-Carlton Hotel Company from 1988 until 2001 and served as Vice-Chairman for a further two years before departing for other endeavours. Horst Schulze is currently the Chairman and CEO of The West Paces Hotel Group.

Mr. Schulze is an absolute legend in the service world and among the leaders of the hospitality industry and has been quoted as saying "Many companies prefer to make money by cutting costs. I prefer to do it by creating excellence.". His words are relevant across all industries but especially pertinent in the restaurant and hotel industries.

Do you have a plan, a strategy, and most importantly action points for you and your staff to create excellence in your restaurant daily?

Following are a few ideas that other restaurants and/or industries do daily to create excellence in the experience of their guests or clients. You may wish to consider how you can apply some or all of the ideas and systems in your business.

Bellmen at the Ritz Carlton will read the luggage tags of arriving guests and immediately greet the guests by their name.

Many banks use their clients name after each transaction. Now that may not be practical in all businesses but look to the signs. Phone orders, clients who use a credit card, and of course those who you already know all present excellent opportunities to use the client’s name; a word of caution though, do not presume to be able to refer to the guest by their first name. Many people are annoyed by this presumed familiarity and find it inappropriate.

Also, in situations where you have phone orders or phone based customer service interactions, the advancements in Computer Telephone Integration (CTI) and furthermore with Customer Relationship Management (CRM) systems allow you to provide your staff a comprehensive client profile immediately the phone rings so that your employees have all possible information to hand to be able to assist your client the second they answer the call. These systems are now very affordable and very much within the reach of even small operations.

Banish all generic and impersonal greetings such “Next”, “Who’s waiting”, “Can I help the next customer in line”, “Ready to order” etc.. You sound like every other impersonal business out there and clients have grown numb to it.

In respect of food delivery, ask for the client’s name instead of calling out “Number 888”. Again, do not subtly force the client to provide their first name by asking directly for it. Ask for their name, not their first name and let them provide whatever they are comfortable with.

When I lived in New York City my dry cleaner would see me jump out of the taxi outside and would have my clothes ready for me by the time I came through the front door and/or would have a docket ready to hand to me if I was there to drop some clothes off. She was an amazing woman, and I thought I was super special because that is how she made me feel. I later found out that she did this for all of her clients which simply confirmed how amazing she was.

Speed and efficiency of service are both key! In some restaurants whoever greets the guests upon arrival (e.g. venue manager, duty manager, restaurant manager, maitre d’hotel or host) will code the guest check, or service account in the integrated restaurant management and POS system, so when the waiter/waitress comes to the table or looks at their (handheld) service terminal, they know if it is a first-time guest, a regular customer, someone who is in a hurry and needs fast service et al. Using this system allows the waiter/waitress to customise the guests experience and contribute to making this visit at least meet and hopefully exceed the client’s expectations.

Add some buttons to the POS system that will inform the kitchen and food runners (or whatever you call your people delivery the food if not the waiter/waitress) that a guest is either a first-timer, a regular customer, in a hurry et al. Use the technology to create alerts that will allow you to more efficiently and effectively enhance the quality of your guest’s experience. You may want to give a returning customer a perk with a bounce-back voucher or a card that says "welcome to my restaurant" with a brief greeting that is hand signed by the manager, or even a visit from the manager to (additionally) personally welcome them.

Some of these ideas may sound corny, crazy, unusual, or unique. Whatever they are they are unfortunately (or fortunately for the few) different and differentiating. They are the small things that can create a viral marketing buzz about your restaurant both online and via offline word of mouth. If you monitor the restaurant review sites you will start to see these little touches come back in the customer reviews guests leave for each other online.

Go out and create excellence!

Paul


About Paul J. Lange:
Paul J. Lange is a business mentor and business performance coach who helps small to medium enterprise and entrepreneurs to apply big business, enterprise disciplines and solutions to gain a competitive advantage and increase profits. 

Paul's 'Business DIET'© system has helped countless entrepreneurs and business owners around the world to launch start-ups, expand existing operations, and greatly improve bottom lines.

Paul is also one of Australia’s most connected management consultants, and leading business strategists, with a passion for helping corporate leaders, entrepreneurs and business owners who are committed to achieving outstanding results.

Paul’s support will help you to develop strategic direction, implement it, execute and make more money. He will have you starting to work on your business, instead of in your business, right from day one; and if you have already started down this path, he will help you to complete the transition to business owner from business manager.


Posted via email from Blue Oceans

Thursday, September 13, 2012

Starting with the End in Mind - Exit Strategy Series | Introduction

Many SME’s have huge potential to grow into a big business. However the majority never achieve more than average results in the small business environment. Whilst the quality of the product or service and the skills of the founder are important, what makes the biggest difference is the ability of the owner to think like a large enterprise. The most fundamental way this is expressed is in the owner’s ability, and often discipline, to stop working ‘in’ the business and start working ‘on’ the business.


Most small business owners are like politicians. They have some grand scheme of the world (their business) and they do not take the time to consider what their business would look like without them in it day by day.


Whether by design or by default, all too often the founders of small businesses make themselves irreplaceable. The reality is though if they were to be run over by a bus tomorrow, the business would most likely fail. This is singularly where most (new) entrepreneurs go wrong and it is without doubt the largest obstacle to growing a business from small to medium and ultimately a large enterprise.


Most small business owners make the huge mistake of treating their business like a job. Understandable to some degree because that is what they have given themselves. If you want a company with massive growth potential you need to turn it into a saleable asset that will be attractive to potential buyers. The business of being in business is the business!


If you are one of the 70% of small business owners hoping to use the proceeds from the sale of your business to finance your retirement you may have a problem. But it is one that can be rectified. What you need to do can’t be covered in a single blog article, so there will be more articles to cover the various topics.


What you can start doing is looking at your business as a series of processes. Define each one and once defined, become more granular and define it in even more detail, i.e. break it down into more sub-processes. Document all of this in a workflow and discuss it with someone competent to understand your business. From this you will be able to start to create systems around your products, services, and back office/internal procedures.


About Paul J. Lange:
Paul J. Lange is a business mentor and business performance coach who helps small to medium enterprise and entrepreneurs to apply big business, enterprise disciplines and solutions to gain a competitive advantage and increase profits. 

Paul's 'Business DIET'© system has helped countless entrepreneurs and business owners around the world to launch start-ups, expand existing operations, and greatly improve bottom lines.

Paul is also one of Australia’s most connected management consultants, and leading business strategists, with a passion for helping corporate leaders, entrepreneurs and business owners who are committed to achieving outstanding results.

Paul’s support will help you to develop strategic direction, implement it, execute and make more money. He will have you starting to work on your business, instead of in your business, right from day one; and if you have already started down this path, he will help you to complete the transition to business owner from business manager.

Posted via email from Blue Oceans

Thursday, September 6, 2012

Thieving Charities Ripping off Consumers Need to be Stopped

With more than 600,000 tax-exempt nonprofits in Australia, there are a lot of hands grabbing at your bank and credit card details on the hunt for donations. Beware who you give your details to because you may not be able to stop them stealing money from your account.

They say that time is the best judge of character and that is true for both people and business; especially when dealing with charities. We are all pretty much wary these days of door-to-door insurance salesmen, used car salesmen, and door-to-door bible evangelists. We should be equally cautious and wary of charities, no matter where we encounter them.

Despite huge administrative costs and even larger costs of fund-raising (in excess of 30% for many) many charities have become worse with customer service than mobile and Internet telecommunication providers. The only thing that separates them is that most of the charities don’t have call centers based out of some far-away land.

For the rest as soon as you call them or have a problem they will try every delaying tactic in the book to keep from resolving your issue. Nothing is more true when it comes to repatriating funds that have been illegally deducted from your account. I can assure I know, this has recently happened to me with a charity in Australia.

If this happens to you, you are able to take action.  In Australia your first calls and communications should be the Office of Fair Trading,  CTTT (Consumer, Trader and Tenancy Tribunal), and the Department of Justice. There is also a new Australian Charities and Not-for-Profits Commission launching to act as an industry watchdog and amongst other things to stop these rogue charities from ripping off people.

For the record, I am all for giving to people in need. Only as with every opportunity in society there will always be some who demonstrate the worst attributes of human nature; the thieving grubs who hide behind their charity status and alleged doing-good banner, whose real goal is simply to rip people off in the name of charity. These people need to be stopped!!


In fact, the entire concept of charity needs to change and in creating that change address issues like this so as to bring a halt to the immoral and illegal practices of these offenders. More to follow as y personal encounter with one organisation in Australia unfolds.
 

About Paul J. Lange:
Paul J. Lange is a business mentor and business performance coach who helps small to medium enterprise and entrepreneurs to apply big business, enterprise disciplines and solutions to gain a competitive advantage and increase profits. 

Paul's 'Business DIET'© system has helped countless entrepreneurs and business owners around the world to launch start-ups, expand existing operations, and greatly improve bottom lines.

Paul is also one of Australia’s most connected management consultants, and leading business strategists, with a passion for helping corporate leaders, entrepreneurs and business owners who are committed to achieving outstanding results.

Paul’s support will help you to develop strategic direction, implement it, execute and make more money. He will have you starting to work on your business, instead of in your business, right from day one; and if you have already started down this path, he will help you to complete the transition to business owner from business manager.


Posted via email from Blue Oceans

Thursday, May 31, 2012

Working in Your Business or Working on Your Business

Yesterday I was asked to be the guest speaker at a networking event. The topic I was asked to talk about was “what it looks like when small business owners are working in their business and not on their business”.

I was also interviewed this morning by a journalist for one of Australia’s leading national business publications in relation to the same subject. As I discussed with him, unless you as a business owner can remove yourself from the day-to-day operations, you don’t have a business, you have given yourself a job. The key difference is that the boss won’t complain if you arrive late, leave early or take a day off. That is not entirely a good difference as it touches on one of the main challenges business owners face, namely ACCOUNTABILITY!!!

The focus of the interview however was mainly around processes and systems and I found one of the questions particularly interesting. The question was whether accountants are one of the best advisors for small business to help them with their processes, systems, and working on not in their business more generally. My experience is this: 
  • By looking at the business processes strategically it is possible to double company profits of most SME's within 12 months. 
  • You can generate more profits by either saving on costs (a finite approach but definitely worth doing) or generating more revenue (infinite possibilities) .... or both, and it is this third way that has the potential for exponential growth due to the synergistic effect of the two at once.
  • More efficiency creates opportunity for both more effectiveness and more productivity (more income with the same resources) and the systems that deliver that efficiency provide for rapid integration of new resources to increase revenue even further.
This is partly why accountants are not the best to advise business owners in this way. They are good at strategic financial processes! But that is only one aspect of the business; an important one but back-office and not front-line. 

CFO's (the accountants of big business) are taking on more important roles in large companies and in SME's external accountants are riding this wave. The key difference is that CFO's are focused on what they do best, critical evaluation of numbers, creative manipulation of those numbers within the relevant frameworks (e.g. tax, compliance, governance) and risk analysis in terms of financial exposure. Accountants try to be more and the average small business owner working in his business not on it, like a man dying of thirst in the dessert will gladly accept a drink from the first person to pass. 

But a tiger cannot change his stripes, and whilst every bit as regal as a lion, a tiger will never be a lion. If he does he was probably always a lion who at one point walked through tar-soaked underbrush. The same can be said for accountants and entrepreneurs.

About Paul J. Lange:
Paul J. Lange is a business mentor and business performance coach who helps small to medium enterprise and entrepreneurs to apply big business, enterprise disciplines and solutions to gain a competitive advantage and increase profits. 

Paul's 'Business DIET'© system has helped countless entrepreneurs and business owners around the world to launch start-ups, expand existing operations, and greatly improve bottom lines.

Paul is also one of Australia’s most connected management consultants, and leading business strategists, with a passion for helping corporate leaders, entrepreneurs and business owners who are committed to achieving outstanding results.

Paul’s support will help you to develop strategic direction, implement it, execute and make more money. He will have you starting to work on your business, instead of in your business, right from day one; and if you have already started down this path, he will help you to complete the transition to business owner from business manager.


Posted via email from Blue Oceans

Tuesday, May 15, 2012

Your Immediate Business Potential is the Average of Your Inbox

I made a startling discovery the other day as I reviewed my sent items and looked through my email archives. 

We’ve all heard the concept that you become a product of your environment, and that your income will be the average of your five closest friends; or is it business associates?

Revenue had taken a bit of a dip in recent months and I was contemplating why. This wasn’t the reason I went searching through my email program. It simply struck me, as I looked at the recipients, the number of email threads with specific people, and the number of emails per thread with those people, that I was spending a lot of time talking to the same people with no outcome. 

So I invested some more time in looking back historically and without being too analytical, working off memory instead of comparing bank accounts and running complex formulas in a spreadsheet, I compared income during different periods to the type, volume and complexity of the email traffic. Here’s what I discovered.

I earned more money when I sent less emails to more people. The overall volume of emails during times of higher revenue generation was approximately 23.5% of the total and generated more than 87.3% of the revenue for the period reviewed. BTW I looked back over a period of almost 9.5 years. Also the ration of revenue in for effort expended in delivery plus hard COGS (cost of goods sold) was much higher … i.e. more profitable.

I earned less money, worked longer hours, and was generally unhealthier (later reflection) when I sent more emails to less people. Upon further reflection I realised I was a lot less happy and this rubbed off on my family.

What does all of this mean? Well I’ll leave that to your own individual interpretation. What’s clear to me is that less is certainly more. The clue though is to recognise what you are doing, interpret it in the context of the situation, and   lead yourself out of what could become a very self destructive parttern of behaviour. It is very easy to become wrapped up in a cycle of business busyness with the same people and delude oneself that the outcomes will follow. There is a time when it is appropriate to cut your losses and change direction. One of the greatest challenges is having the perspective to be able to do that at the right moment!

I encourage everyone to look at their email communications or whatever medium it is you use primarily for your business communications and unless you are very specialised in  your field with less than a handful of other people with whom you need to communicate regularly you may find similar patterns. If the patters are the good ones (i.e. lead to high revenue and profitability) keep doing what you are doing. If they are the negative ones, consider adapting your approach to the way you conduct your business immediately.


About Paul J. Lange:
Paul J. Lange is a business mentor and business performance coach who helps small to medium enterprise and entrepreneurs to apply big business, enterprise disciplines and solutions to gain a competitive advantage and increase profits. 

Paul's 'Business DIET'© system has helped countless entrepreneurs and business owners around the world to launch start-ups, expand existing operations, and greatly improve bottom lines.

Paul is also one of Australia’s most connected management consultants, and leading business strategists, with a passion for helping corporate leaders, entrepreneurs and business owners who are committed to achieving outstanding results.

Paul’s support will help you to develop strategic direction, implement it, execute and make more money. He will have you starting to work on your business, instead of in your business, right from day one; and if you have already started down this path, he will help you to complete the transition to business owner from business manager.

Posted via email from Blue Oceans

Thursday, May 10, 2012

Become a better networker!? No!! Improve your Business

Purpose is lost in the noise

Since when has ‘become a better networker’ been the point to going to networking functions? It seems that most of the ‘networking experts’ out there are stuck in the features and benefits mode of business networking events.  Almost every general business networking event I have attended in the last six years had someone spruiking the ultimate goal that you should ‘become a better networker’.

This approach misses the mark by miles and from what I have observed commonly creates ‘business networker’ drones. People focused on improving their profile as ‘networker’ rather than learning inter-personal skills and leveraging business networking events to add value to their business. Traditional ‘networking experts’ miss the “Why?” and the “Value”.

Think for a moment about how many networking functions have you attended? How about how many of those networking events had a ‘networking expert’ speaker. Someone at the front of the room giving you tips on how to ‘become a better networker’.

Personally I’ve been to loads of them!

The objection I have in respect of the greater majority of these ‘networking experts’ is that they are no better than the average person in the room. They are teaching what they would like to learn the most; not an unknown thing in any industry. Most have bought into their own propaganda about how good they are.

It’s been said that “The only reason to give a speech is to change the world”. I believe that this is true. On the micro scale of a business networking event, I translate this to ‘the only reason to give a speech is to make a difference and have an impact on the lives of the people in the room’.

So next time you attend a business networking event with speaker profiled as a ‘networking expert’ filter out the noise of why you should ‘become a better networker’. Instead focus on the little gems of inter-personal relationship and communication skills that will help you to improve your business. Most of the time they will be there. If you can learn one more skill at each event you attend, you and your business will grow.

About Paul J. Lange:
Paul J. Lange is a business mentor and business performance coach who helps small to medium enterprise and entrepreneurs to apply big business, enterprise disciplines and solutions to gain a competitive advantage and increase profits. 

Paul's 'Business DIET'© system has helped countless entrepreneurs and business owners around the world to launch start-ups, expand existing operations, and greatly improve bottom lines.

Paul is also one of Australia’s most connected management consultants, and leading business strategists, with a passion for helping corporate leaders, entrepreneurs and business owners who are committed to achieving outstanding results.

Paul’s support will help you to develop strategic direction, implement it, execute and make more money. He will have you starting to work on your business, instead of in your business, right from day one; and if you have already started down this path, he will help you to complete the transition to business owner from business manager.

Posted via email from Blue Oceans

Become a better networker!? No!! Improve your Business

Purpose is lost in the noise

Since when has ‘become a better networker’ been the point to going to networking functions? It seems that most of the ‘networking experts’ out there are stuck in the features and benefits mode of business networking events.  Almost every general business networking event I have attended in the last six years had someone spruiking the ultimate goal that you should ‘become a better networker’.

This approach misses the mark by miles and from what I have observed commonly creates ‘business networker’ drones. People focused on improving their profile as ‘networker’ rather than learning inter-personal skills and leveraging business networking events to add value to their business. Traditional ‘networking experts’ miss the “Why?” and the “Value”.

Think for a moment about how many networking functions have you attended? How about how many of those networking events had a ‘networking expert’ speaker. Someone at the front of the room giving you tips on how to ‘become a better networker’.

Personally I’ve been to loads of them!

The objection I have in respect of the greater majority of these ‘networking experts’ is that they are no better than the average person in the room. They are teaching what they would like to learn the most; not an unknown thing in any industry. Most have bought into their own propaganda about how good they are.

It’s been said that “The only reason to give a speech is to change the world”. I believe that this is true. On the micro scale of a business networking event, I translate this to ‘the only reason to give a speech is to make a difference and have an impact on the lives of the people in the room’.

So next time you attend a business networking event with speaker profiled as a ‘networking expert’ filter out the noise of why you should ‘become a better networker’. Instead focus on the little gems of inter-personal relationship and communication skills that will help you to improve your business. Most of the time they will be there. If you can learn one more skill at each event you attend, you and your business will grow.

About Paul J. Lange:
Paul J. Lange is a business mentor and business performance coach who helps small to medium enterprise and entrepreneurs to apply big business, enterprise disciplines and solutions to gain a competitive advantage and increase profits. 

Paul's 'Business DIET'© system has helped countless entrepreneurs and business owners around the world to launch start-ups, expand existing operations, and greatly improve bottom lines.

Paul is also one of Australia’s most connected management consultants, and leading business strategists, with a passion for helping corporate leaders, entrepreneurs and business owners who are committed to achieving outstanding results.

Paul’s support will help you to develop strategic direction, implement it, execute and make more money. He will have you starting to work on your business, instead of in your business, right from day one; and if you have already started down this path, he will help you to complete the transition to business owner from business manager.

Posted via email from Blue Oceans

Friday, November 11, 2011

Are Private Bankers Poor at Describing What They Do or Simply Just Anti-Social by Nature?

Last night I attended a private reception for Financial Services Professionals (FSP) specifically focused on private bankers, investment bankers, hedge fund managers et al and a few of the companies that service them. As I moved around the room I’d ask ...


Me: “What do you do?”


... to which I received the response either


FSP: “eh ... what do you mean?”


... or they proceeded to recite the entire glossy corporate brochure by heart. Every one was wearing name tags with their name and the company so you knew where they were from and unless you were a complete industry outsider (in which case you wouldn’t be at the reception anyway) you knew what the company did. So I’d ask again,


Me: “Yes, but what do YOU do?”


FSP: “eh ... what do you mean?”


... I remained tight lipped and allowed a pregnant pause to ensue ...


FSP: “eh ... well I’m a XYZ Manager” or  “I work in the XYZ department”


Me: “Let me ask it differently; what do ***YOU*** do that adds value to your clients?”


The majority of the responses to this were along the lines of ...


FSP: “What do I what?”


In all fairness there were the occasional good ones, possibly proving the 5% 95% rule.


For now forget the question about value though and go back to the original question, ‘what do you do?’. What I found amazing was that these people all seemed to identify themselves as part of a corporate machine that does ‘something’, as opposed to being able to articulate what it is that they do within that environment that differentiates them as a person, an expert in their field, or a professional who makes a difference.


Remember that this was an industry reception so there was no need to tell peers what their company does ... everyone in the room pretty much knew what each of the companies did. I would have thought it more important to tell your peers what makes you the big swinging dick of your company or your department, blow your own trumpet, beat your own drum, and don’t bore me to tears with your corporate slogans.


Certainly this type of reaction is not exclusive to the financial services industry; I have seen it at other more generic neworking events and receptions. What stood out for me on this occassion was the number of people who seemed firewalled from the reality that they work in a service industry and that their right to survive (at least should) depend(s) upon the value they bring to their clients. Clearly the financial services companies they all work for are not creating a work environment that fosters this understanding; or am I simply over-reacting?


Warmest regards,


Paul 



About Paul J. Lange:
Paul J. Lange is a business mentor and business performance coach who helps small to medium enterprise and entrepreneurs to apply big business, enterprise disciplines and solutions to gain a competitive advantage and increase profits. 

Paul's 'Business DIET'© system has helped countless entrepreneurs and business owners around the world to launch start-ups, expand existing operations, and greatly improve bottom lines.

Paul is also one of Australia’s most connected management consultants, and leading business strategists, with a passion for helping corporate leaders, entrepreneurs and business owners who are committed to achieving outstanding results.

Paul’s support will help you to develop strategic direction, implement it, execute and make more money. He will have you starting to work on your business, instead of in your business, right from day one; and if you have already started down this path, he will help you to complete the transition to business owner from business manager.

Posted via email from Blue Oceans

Thursday, August 25, 2011

11 Key Leadership Attributes for Restaurant Managers

Much of the following can be applied to almost any industry. In this article though I’ll use the restaurant and hospitality industry as an example, as it is one in which the lessons are particularly pertinent.


Your value to your brand as a leader in the restaurant and hospitality industry is derived from your ability to manage various metrics that contribute to excellence in service and profitability of the venue. These metrics include but are not limited to costs for food and labour, and table turnover. Staff engagement and training, and production efficiency also form part of your commercial brief.  All of these are areas you are expected to manage and monitor, and improve!


Note above that I have not said you are responsible for managing the staff, but you are responsible for staff engagement and training. Some restaurant managers believe that they are responsible for the day to day management of the personnel; however effective managers know that their brief is to manage processes and things and to lead the people in their charge. The following points offer some important traits of good leadership that every manager who seeks to improve themselves, their people and their venue should master:


1. BE STEADFASTLY COURAGOUS - A leader’s courage is based upon their knowledge of their subject matter, confidence in their abilities, and understanding of their functional role within the venue. You will find that the venue personnel will not tolerate being told what to do by a manager who does not possess self-confidence and courage. Employees are intelligent and will cease to follow such a leader, even work against a weak leader, quite rapidly.


2. ALWAYS MAINTAIN SELF-CONTROL - A restaurant manager must always be in control of his/her actions, especially in pressure filled situations. Without self-control you cannot hope to lead your staff effectively. Good self-control sets a shining example for your personnel and you will find that they will start to emulate you. This is a case of do as I say AND do as I do!


3. BE CONSISTENTLY FAIR & JUST - All employees expect to be treated fairly. If they do not have a sense that their treatment, indeed the treatment of the staff generally, is measured, fair, and just they will not pay you the respect you need to be able to lead through either difficult or good times. Good restaurants will have an operational manual and policy handbook for personnel. The policy handbook provides you with a reference guide that is known to the employees what they may expect when an infraction occurs.


The policy handbook will be helpful in maintaining consistency in respect of the consequences of unacceptable behaviours, and consistency is the key. Also remember that an effective leader must not ever play favourites. At the same time, you will forge relationships that could lead to the perception of favouritism. If the need arises to redress an infraction with someone where the perception of favouritism is likely, be on your guard to also not over react in a kind of affirmative action in an attempt to set an example that you are not playing favourites. If you do you will weaken your powerbase and circle of influence even more .


4. CLEAR AND DECISIVE DECISION MAKING - The restaurant manager who is unable to take decisions and wavers when a decision is required broadcasts to the staff that he or she is not sure of themself. Such a manager will find it challenging to obtain buy-in from his staff. Be clear, be decisive, take a decision and stick with it. You may not always make the correct decision, but you will be respected for your strength of character in taking the decision without hesitation and following through. Staff who smell weakness will quickly lose respect and an indecisive approach will lose you respect very quickly. If your motto is ‘I used to be indecisive but now I’m not so sure’ then be a follower and don’t aspire to leading.


5. EFFECTIVE PLANNING - You’ve probably heard the famous quote “The failure to plan is planning to fail. “. Although this is attributed to a great many people it is originally from Joe Paterno, a famous American football coach born in 1926. Any leader wishing to succeed in his role of restaurant manager must plan his work, and then work his plan. A restaurant manager who works reactively and predominantly by guesswork (most of the time delusional and calling it instinctively) without practical and definite plans, is comparable to a plane without landing gear. It will land but the result will be everything from bumpy to disastrous and fatal. Every restaurant should use systems that assist and structure the planning process.


6. OVER DELIVER ON EXPECTATIONS - A good leader will always lead by example. People don’t care as much about what you say as they care about what you do and how you go about doing it. A leader must be willing to do more than he demands of his staff if and when required. As a restaurant manager you must you be able to manage staff training on top of being able to step into and perform any of the functions in the restaurant, at least to an adequate level. This is different to some industries where the leader can remain above the operational aspects of the business but in a restaurant or hotel the leader must be able to lead by example and assist when necessary.


7. PLEASANT DEMEANOUR - Being rude and overbearing is not a quality or trait anyone should have at the best of times. As a restaurant manager this type of behaviour will contribute to your failing quite rapidly. Leadership demands respect, both of others and of you. Staff will not respect a leader who does conduct himself in a socially acceptable manner and exhibiting a pleasant personality.


8. BE FIRM BUT BE EMPATHETIC AND UNDERSTANDING - If you wish to be successful as a restaurant manager you must have empathy for your staff. How your personnel perform has a lot to do with the success of the restaurant. A leader must understand his people and their problems; if necessary he/she must also be ready to come to their rescue, for example with a difficult guest. Remember the guest is always right, except on those occasions when they are WRONG. As their leader there will be times when you must step in and defend your staff. A good leader will recognise such occasions.


9. ATTENTION TO DETAIL - The successful leader of a restaurant must pay attention to detail and more to the point have a keen eye for it. In the restaurant and hotel industry, perhaps more than any other, it is important for you (and your staff for that matter) to see the restaurant through the eyes of the guests. You as the leader also need to see the restaurant through the eyes of your staff. Remain vigilant and look for ways you can both improve the guest's experience and make the functions and roles for your staff easier to perform.


10. THE BUCK STOPS WITH YOU - ASSUME FULL RESPONSIBILITY - To be successful as a restaurant manager you must assume full responsibility for the mistakes and the shortcomings of your staff. Do not try to move responsibility or you will very rapidly be deposed as leader either actually or effectively as you will lose the respect of the people working for you. If one of your followers does make a mistake and/or shows himself to be incompetent, as the leader you must consider how you can prevent the situation from happening again. This is of course referring to genuine mistakes and not wilful acts with malicious intent.


11. COOPERATION IS KEY- A good leader is in service of his people. You have probably heard this before but may not be quite sure what to make of it. If you think the concept is rubbish then you are probably not yet ready to lead. A successful restaurant leader understands the principle of cooperation and applies this consistently. He uses cooperation as part of his standard operating procedure and through his example causes his followers do the same willingly.


Do not confuse cooperation with weak command and control. On the contrary, a leader who is a strong commander and in control of his people will have the cooperation of his people without force. A weak leader will only ever gain cooperation begrudgingly.


In Conclusion

As a restaurant manager you should continue to invest in yourself and attend leadership training and leadership development courses. There are many great courses to take including from Dale Carnegie Institute and Franklin Covey as well as a large number of more boutique training programmes offered by exceptional individuals. Look in your city and I am sure you will find them. These course and continued education will prove invaluable to your effectiveness as a leader. If you are serious about developing yourself as a leader, whether to continue in the restaurant and hotel industry or to branch out into other industries, consider also finding yourself a good mentor and/or coach to be a guiding light and to assist you with your career path.


Although the above list is not intended to be exhaustive, nor is it, it provides a solid basis on which you can successfully develop your own style of leadership as a restaurant manager that your staff will respect and follow. If you do not have the ability to lead, you will rapidly discover that there is no one following you. As my grandfather used to say, if you are leading but there nobody is following, we call that taking a hike.


I trust this has been valuable.


Paul


 

About Paul J. Lange:
Paul J. Lange is a business mentor and business performance coach who helps small to medium enterprise and entrepreneurs to apply big business, enterprise disciplines and solutions to gain a competitive advantage and increase profits. 

Paul's 'Business DIET'© system has helped countless entrepreneurs and business owners around the world to launch start-ups, expand existing operations, and greatly improve bottom lines.

Paul is also one of Australia’s most connected management consultants, and leading business strategists, with a passion for helping corporate leaders, entrepreneurs and business owners who are committed to achieving outstanding results.

Paul’s support will help you to develop strategic direction, implement it, execute and make more money. He will have you starting to work on your business, instead of in your business, right from day one; and if you have already started down this path, he will help you to complete the transition to business owner from business manager.

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