Friday, February 26, 2010

Women's Lib was a Blue Ocean Waiting to Happen

Remember the traditional style Christian vows? The man would promise to love, honour, and cherish. The woman would promise to love, honour, and obey. Regardless of your standpoint, the words spoken and commitments given have changed for ever.

Now check out this newspaper article. Given this type of public indoctrination, is it any wonder that the Women's Lib movement swept the globe like a massive Tsunami; leaving not one, but several massive blue ocean opportunities in it's wake?

Enjoy!


About the author:
I am a serial entrepreneur with business interests in venture capital & private funding, social media marketing, wellness, personal development, and online services. Together with a select group of C-Level executives, I also provide an outsourced interim board service. I am passionate about helping others to achieve success, and lead Mastermind Groups of people committed to bringing about a positive change in their lifestyle.

If you have an interest in any of the above areas and are seeking advice or support for a specific issue, send me an email with an overview of what you would like to discuss and we will schedule time to talk by phone or Skype.

PAUL J. LANGE – BLUE OCEAN STRATEGIST & RAINMAKER
Assuring your success through value innovation and focused attention.
E-mail: paulj@paullange.com.au
GSM: +61 414 317579
URL: http://www.paullange.com.au

Most Connected Management Consultant in Australia on LinkedIn.
http://www.linkedin.com/in/pauljlange

Follow me on Twitter - http://twitter.paullange.com.au

Connect with me on Ecademy - real people, real business, real outcomes.
http://www.ecademy.com/user/paullange

Posted via email from Blue Oceans

Thursday, December 24, 2009

Social Media Seasonal Sewerage

Are Social Media Christmas greetings the latest seasonal spam?

OK. I can understand that some people are genuinely well intentioned in their desire to wish all 1,000, 5,000, or 2 million people in their social networks all the very best for Christmas and the New Year. Personally it pisses me off!

If you intend to wish me anything, MAKE IT PERSONAL. This seems to be the main point that most people are missing in social media in general. Sure, we all let quite a number of general and generic messages from each other to our whole network slip through on a regular basis however when it comes to something like a greeting on ANY special occasion, personalise it for maximum acceptance, appreciation, and effect. Or risk being perceived as just another ignoramus social media slob wading through the social media sewerage pipes in an pathetic attempt to create awareness of YOU. Hey! Fella!! Here's a tip, it' not about YOU!!

It is the same as in the off-line world at Christmas time. The hand-written card or note, and I mean truly hand written not computer hand written like a certain network marketing company - initials S.O.C. - makes possible, is much better received than the generic cards that are sent by companies every year. If you read enough you'll discover oodles of people who have conducted surveys on this, or just simply know from the measured feedback they receive.

So do yourself and the rest of us a favour. Help reduce the noise to level ratios, and the inconvenient truth for all of the greenies out there, many of whom participate in this practice of generating as much social media seasonal sewerage as their CPU, RAM, and broadband will permit, is that you will be reducing your carbon footprint. Stop sending this crap to the network and instead invest a small amount of time in sending greetings to the people you actually know, and who you genuinely would like to know. Personalise each message and you will most likely be amazed at how much further your networking reach and influence extends in the coming year.

Now go and have a damn fine Christmas and a bloody fantastic New Year!!!

See you all on the flip side .... or sooner.

Be awesome!

Paul

About the author:
I am a serial entrepreneur with business interests in venture capital & private funding, social media marketing, wellness, personal development, and online services. Together with a select group of C-Level executives, I also provide an outsourced interim board service. I am passionate about helping others to achieve success, and lead Mastermind Groups of people committed to bringing about a positive change in their lifestyle.

If you have an interest in any of the above areas and are seeking advice or support for a specific issue, send me an email with an overview of what you would like to discuss and we will schedule time to talk by phone or Skype.

PAUL J. LANGE – BLUE OCEAN STRATEGIST & RAINMAKER
Assuring your success through value innovation and focused attention.

E-mail: paulj@paullange.com.au
GSM: +61 414 317579
URL: http://www.paullange.com.au

Most Connected Management Consultant in Australia on LinkedIn.
http://www.linkedin.com/in/pauljlange

Follow me on Twitter - http://twitter.paullange.com.au

Connect with me on Ecademy - real people, real business, real outcomes.
http://www.ecademy.com/user/paullange

Posted via email from Blue Oceans

Monday, December 21, 2009

New Year's Drinks - AUS Ecademy Sydney

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2009 presented several personal and professional challenges for many of us. Some we overcome, some taught us valuable lessons, and from others we are still in the process of creating some valuable outcome.

Whether you are already officially back at work or still bathing in the sunshine of free time before kicking off the new business year, rock on up to the Bavarian Bier Cafe in Parramatta to meet other Sydney based entrepreneurs, business owners, directors, managers, and just some great people also interested in establishing mutually beneficial relationships and creating value.

2010 will be a great year. Personally it signifies the re-birth of some personal family traditions, a new focus on more quality time (work hard, play hard, rest hard), a commitment to help young entrepreneurial talent to develop, and more attention to building close and very personal connections with a limited number of dedicated and committed people in my new mastermind group.

I look forward to seeing as many of you in Parramatta on the 14th of January as can make it. If any company would like to sponsor the event, please contact me and let's make it an even more valuable evening for your business by showcasing what you do.

Be outstanding!!

Paul


Event Registration Link: http://bit.ly/7Y92Sg

About the author:
I am a serial entrepreneur with business interests in venture capital & private funding, social media marketing, wellness, personal development, and online services. Together with a select group of C-Level executives, I also provide an outsourced interim board service. I am passionate about helping others to achieve success, and lead Mastermind Groups of people committed to bringing about a positive change in their lifestyle.

If you have an interest in any of the above areas and are seeking advice or support for a specific issue, send me an email with an overview of what you would like to discuss and we will schedule time to talk by phone or Skype.


PAUL J. LANGE – BLUE OCEAN STRATEGIST & RAINMAKER
Assuring your success through value innovation and focused attention.
E-mail: paulj@paullange.com.au
GSM: +61 414 317579
URL: http://www.paullange.com.au

Most Connected Management Consultant in Australia on LinkedIn.
http://www.linkedin.com/in/pauljlange

Follow me on Twitter - http://twitter.paullange.com.au

Connect with me on Ecademy - real people, real business, real outcomes.
http://www.ecademy.com/user/paullange

Posted via email from Blue Oceans

Friday, December 18, 2009

Clayton Responses

Remember Clayton's non-alcoholic beverage that supposedly tasted like Scotch in the same kind of way that McDonalds tastes like a hamburger? The marketing slogan was that it was the drink you had when you were not having a drink.

Have you ever received one of those Clayton email responses from fruit cakes who like nothing more than to hear themselves talk, eh, see and read their pixels of drivel on the screen?

The type of emails I mean usually start with some superficially polite comment like

'Hi, how are you?'

... Yeh! Right! As if you could really give a shit you hypocritical S.O.B! ... or is this comment tainted by the fact that I spent a couple of years in New York?

What usually follows is some version of the following:

"Whilst your email doesn't actually warrant any kind of response beyond that of simple acknowledgment of its receipt,..."  .... I am going to make a complete hypocritical dickhead out of myself and respond anyway.

I am convinced that more than half of these people are heavily medicated and keep forgetting to take their pills, and the rest are on the tail end of a continuous all night bender, or both.

If you were truly not interested you would uphold your honour and not respond instead of acting like a complete and utter twat about it. Let's face it. This type of email among respectable people is seen for what it is, a total f@(& off statement and we treat it as such. In the deluded and confrontational mind of the sender they are probably secretly hoping that there will be a response so that they can continue to seek the moral high ground of their diatribe. Alas, seek as much as they will the will never achieve it. Very little is impossible in this world, but that such people should ever achieve moral high ground in any conversation until they curb their ways (in which case they would no longer be such people) is one of those few impossibilities.

The quality of our lives is indeed determined by the way respond to any given circumstance. The time between an event and our response to it determines how we perceive ourselves and as a result how the world will be given the opportunity to perceive us. So next time you might be tempted to respond to an email that you consider doesn't warrant a response..... DON'T!!!!!!!!!

Be awesome!! .... Not an asshole!!

Make your day exceptional!!

Paul

About the author:
I am a serial entrepreneur with business interests in venture capital & private funding, social media marketing, wellness, personal development, and online services. Together with a select group of C-Level executives, I also provide an outsourced interim board service. I am passionate about helping others to achieve success, and lead Mastermind Groups of people committed to bringing about a positive change in their lifestyle.
If you have an interest in any of the above areas and are seeking advice or support for a specific issue, send me an email with an overview of what you would like to discuss and we will schedule time to talk by phone or Skype.


PAUL J. LANGE – BLUE OCEAN STRATEGIST & RAINMAKER
Assuring your success through value innovation and focused attention.

E-mail: paulj@paullange.com.au
GSM: +61 414 317579
URL: http://www.paullange.com.au

Most Connected Management Consultant in Australia on LinkedIn.
http://www.linkedin.com/in/pauljlange

Follow me on Twitter - http://twitter.paullange.com.au

Connect with me on Ecademy - real people, real business, real outcomes.
http://www.ecademy.com/user/paullange

Posted via email from Blue Oceans

Wednesday, November 18, 2009

Rudd's Latest Apology ... who asked him?

First the aboriginals, now the lost Australians, perhaps Kevin 07 should make a point of apologising to someone new every day from now on until his sorry butt is kicked out of government. Kevin if you are listening, here are a few suggestions:
  • Apologise to every child who was never allowed to stay up late and watch the late movie
  • Apologise to every husband whose wife ever had a headache
  • Apologise to every wife whose husband couldn't last more than a few minutes, or worse still couldn't get it up at all
  • Apologise to every person who ever had a delayed departure at the airport
  • Apologise to every person who ever missed an appointment because the bus was too late.
  • Apologise to every Australian that you were ever born
Seriously, with the exception of the last one, all of these apologies would be about as relevant as the one to the aborigines and so-called lost Australians.

You play the cards you are dealt. Over time, you will start to notice that the cards you are dealt become better. Or do they? Perhaps it has more to do with your increased confidence and greater skill at playing the game. Life works in the same way. Stop playing to the weeping and whinging wimps who refuse to take responsibility to make the best out of what they have and create a better life, and who instead would rather blame everyone else but themselves for their situation.

I don't see Silvio Berlusconi apologising to most of Europe and the region for the Roman Empire!!! And although the Germans politicians are still pretty sensitive about their recent history, many Germans rightly feel that it is time to move on.... and it is ... also in Australia. The current generations are not at fault nor are they to blame. The people you need to vent your anger at are six feet under so if you want to connect with them, either find religion or slash your wrists.

Posted via email from Blue Oceans

Freedom suffers thanks to closet sex workers

Every time some out of control judge or politician (let's face it that's most of them) takes it upon them self to make a pathetic ruling or push through some ridiculous legislation, our freedom is reduced a little more. Regrettably this happens hundreds of times every day; even more regrettable is that we rarely hear about it until we need to defend our rights in the same legal arena of lunacy that creates the problem.

A recent ruling in Victoria demonstrates again clearly that all legal professionals really are just glorified sex workers in the closet; they screw everybody indiscriminately and hide behind a veil of self-fulfilling legal protection. If they had any guts whatsoever they step out into the real world and contribute something good and creative to the community instead of pontificating from their pulpits and dressing in robes to mask their insecurity; but like Linus holding on to his blanket, their shortcomings are abundantly obvious.

Erin Maitland of the Three Sisters travel company wanted to create a women only tour company, catering only to women. And why not? I say!! The masons are men only, Fernwood fitness centres are women only, the Amazons are women only and undoubtedly there are many other examples of groups, organisations, and businesses that are specific to one gender or the other. In the ruling against Erin Maitland and her Three Sisters company, the judge (Let's call it 'Voldermord', i.e. the one who must not be named lest they come after me for some ridiculous reason) refused to grant an exemption to the Equal Opportunity Act, ruling that Ms Maitland had not proved it was reasonable or necessary. Seriously!! Reasonable or necessary to have an exemption to the Equal Opportunity Act. Why in God's name should one need an exemption anyway for this??? GET REAL!!!

One might think that the judge was some woman hating male chauvinist. But no it was a member of the sorority, a sister in arms. So what is the motivation? Does this person simply want to prove that she can measure herself with the men? Is she so insecure, more so than the average legal professional, that she doesn't have the chutzpah to allow common sense to prevail (not that there has ever been much common sense or reason or logic to be found in the legal community anyway)? Or is she just trying to make an even bigger name for herself? 

Ether way, this decision is another classic example of legal lunacy. As Australians, and simply decent members of this and global society, we have a right and indeed a responsibility to ensure that this type of madness is halted.

Recently the economies of the world have been re-aligned. Thankfully someone hit the reset button. I suggest it is now time that we hit the reset button on the legal community before they lead us into total annihilation. 

About the author:
I am a serial entrepreneur with business interests in venture capital & private funding, social media marketing, wellness, personal development, and online services. Together with a select group of C-Level executives, I also provide an outsourced interim board service. I am passionate about helping others to achieve success, and lead Mastermind Groups of people committed to bringing about a positive change in their lifestyle. If you have an interest in any of the above areas and are seeking advice or support for a specific issue, send me an email with an overview of what you would like to discuss and we will schedule time to talk by phone or Skype.

_______________________________________________
PAUL J. LANGE – BLUE OCEAN STRATEGIST & RAINMAKER
Assuring your success through value innovation and focused attention.
GSM: +61 414 317579

Most Connected Management Consultant in Australia on LinkedIn. http://www.linkedin.com/in/pauljlange
Follow me on Twitter - 
http://twitter.paullange.com.au
Connect with me on Ecademy - real people, real business, real outcomes. http://www.ecademy.com/user/paullange

Posted via email from Blue Oceans

Monday, November 9, 2009

Freedom goes further down the gurgler

20 years on, different continent, different circumstances, same old story. Australians need to wake up and smell the stench of over-regulated bureaucracy that is killing freedom in this country. Marius Müller Westerhagen said it well back in the 80's in Germany in the song 'Freiheit' (Freedom). Hopefully Australia will wake up before it is too late and we grow totally numb to the impact that the lunacy of overly-social, cover your ass, and everyone-is-responsible-just-not-me politics and social behaviour is having on the formerly pragmatic and have a go mentality that made Australia great.

Given that Australia is hailed as a multi-cultural society I won't bother translating.

----------

Die Vetraege sind gemacht
Und es wurde viel gelacht
Und was Suesses zum Dessert
Freiheit, Freiheit.

Die Kapelle, rum-ta-ta
Und der Papst war auch schon da
Und mein Nachbar vorneweg

Freiheit, Freiheit,
Ist die einzige, die fehlt.
Freiheit, Freiheit,
Ist die einzige, die fehlt.

Der Mensch ist leider nicht naiv.
Der Mensch ist leider primitiv.

Freiheit, Freiheit,
Wurde wieder abbestellt.

Alle, die von Freiheit traeumen,
Sollen's Feiern nicht versaeumen,
Sollen tanzen auch auf Graebern.

Freiheit, Freiheit,
Ist das einzige, was zaehlt.
Freiheit, Freiheit,
Ist das einzige, was zaehlt.

- Marius Müller Westerhagen

Posted via email from Blue Oceans

Sunday, November 8, 2009

Too much communication, not enough connection!!

We build big networks without ever really knowing the people in them!

We subscribe to each others blogs but rarely read them, we read each others tweets ... or not!

We subscribe to each others mailing lists and auto-filter them into archive oblivion in a folder we never open again or they are simply trashed!

We instant message each other and play IM ping pong, or leave voicemails for each other in a game of phone tag!

Sometimes we talk, but rarely if ever do both people in the conversation have a desire to listen, absorb, and contemplate how they can contribute to the other person. Quite often at least one participant has the dominant desire to explain everything there is to know about what is important to them, and they do so in the most minute detail until they achieve information overload.

As a society, in both business and personal affairs, we have reached a noise to level ratio that is communication overload, and it is time we start to understand that less is more. If you want to make a difference in your own life and the life of others, don't communicate ***at*** each other, ***connect with*** each other.

As my good friend Paul Dunn says, we need less communication and more connection. When we connect with people we create action, and through action we gain traction, which in turn leads to attraction.

For those who don't know Paul, he is truly an awesome bloke and deservedly the recipient of the nickname the Wizard of Wow! If you are wondering what the heck I am talking about, connect with Paul and find out for yourself. Paul is the chairman and co-founder of Buy1 Give1 Free (http://www.B1G1.com) so he is really easy to find. B1G1 is an example of how when people connect they can create great things. B1G1 connects people who have a desire to contribute in a meaningful way, directly with people who are less privileged and who, with literally the change you might pick up off the street, can benefit in ways that seem surreal to people like you and I.

Did you know that for USD$0.01 you can give a child clean drinking water for a day or for US$12 you can give a family in Kenya a goat that will help them to earn an income for a year?

This is crazy stuff!!!

B1G1 takes nothing out of the donations and 100% of the money donated goes straight to the charity. Most of the time you would be lucky if 40% of your donation made it to the charity but B1G1 is different. VERY different!

Also, the B1G1 system is based on either transactional based donations or impact based donations. That is to say, donations are directly related to the sale of one or more of your products or services. Imagine the impact when you sell a cup of coffee for $3.50 and donate $0.01 or $0.10 or more to provide 1, 10, or more children with clean drinking water for a day for every cup of coffee you sell. Imagine the difference you can make if you have a hotel, and for every room night you sell you provide a person with a roof over their head for several months, or if you sell sunglasses or prescription glasses, or televisions or digital cameras and with every purchase you give a child the gift of proper vision.

Alternatively you might simply elect to donate a lump sum for the purpose of contributing to a specific activity that will impact the life/lives of a person, group, or community, for example building a school, community centre, providing education, food, water, shelter.

Irrespective of whether you prefer to use transaction based donations or impact based donations, using B1G1 you are creating a direct connection between the sale of your products or services and the betterment of people less privileged.

In a few weeks I am proudly co-hosting a webinar with Paul to assist people in understanding how, through connecting their products and/or services to a worthy cause, they can leverage the B1G1 system as an awesome marketing tool for their own business and at the same time make a significant contribution to improving the world and it's economy, one child, one family, and one community, at a time.

When I last spoke to Paul a couple of days ago, he said to me, "Paul, we don't care how much people give, so long as they give.". Remember givers receive, so join Paul and the other great giving companies that have joined B1G1. Be someone that gives.

When we communicate ***at*** each other we achieve little more than a dry mouth, or RSI in the wrist, and a headache from the noise. It is far greater and abundantly more effective to connect, take action, create something through your connectivity and contribution, and then leave OTHERS to communicate ***about*** what you have done as they are inspired by you and what you have helped achieve.

Be awesome, and help some one feel the same way today.

All the best,

Paul

About the author:
I am a serial entrepreneur with business interests in venture capital & private funding, social media marketing, wellness, personal development, and online services. Together with a select group of C-Level executives, I also provide an outsourced interim board service. I am passionate about helping others to achieve success, and lead Mastermind Groups of people committed to bringing about a positive change in their lifestyle.

If you have an interest in any of the above areas and are seeking advice or support for a specific issue, send me an email with an overview of what you would like to discuss and we will schedule time to talk by phone or Skype.

-- 

PAUL J. LANGE – BLUE OCEAN STRATEGIST & RAINMAKER
ASSURING YOUR SUCCESS THROUGH VALUE INNOVATION AND FOCUSED ACTION
paulj@paullange.com.au | GSM: +61 414 317579 | URL: http://www.paullange.com.au

Most Connected Management Consultant in Australia on LinkedIn.
http://www.linkedin.com/in/pauljlange

Follow me on Twitter - http://twitter.pauljlange.com.au 

Join my Blue Oceans Mailing List - for today's leaders and those who aspire to be
tomorrow - http://eepurl.com/bKqO

Connect with me on Ecademy - real people, real business, real outcomes.
http://www.ecademy.com/user/paullange

Posted via email from Blue Oceans

Hello World

Starting my new Posterous account with a classic :-)

Posted via email from Blue Oceans

Saturday, October 3, 2009

Nine Key Points of Blue Ocean Strategy (BOS)

I am often asked what is Blue Ocean Strategy or what is a Blue Ocean Strategist. The most effective way to explain this is to take you directly to the source at www.blueoceanstrategy.com and offer the following nine key points of Blue Ocean Strategy. If you have not bought the book, do so. If you would like to understand how to create a blue ocean for your business contact me.
  • BOS is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000).
  • BOS is the simultaneous pursuit of differentiation and low cost.
  • The aim of BOS is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant.
  • BOS offers a set of methodologies and tools to create new market space.
  • While innovation has been seen as a random/experimental process where entrepreneurs and spin-offs are the primary drivers - as argued by Schumpeter and his followers - BOS offers systematic and reproducible methodologies and processes in pursuit of innovation by both new and existing firms.
  • BOS frameworks and tools include: strategy canvas, value curve, four actions framework, six paths, buyer experience cycle, buyer utility map, and blue ocean idea index.
  • These frameworks and tools are designed to be visual in order to not only effectively build the collective wisdom of the company but also to effectively execute through easy communication.
  • BOS covers both strategy formulation and strategy execution.
  • The three key conceptual building blocks of BOS are: value innovation, tipping point leadership, and fair process.
I trust this has been valuable.

Make your day exceptional.

Kind regards,

Paul

About the writer Paul J. Lange:
I am a serial entrepreneur with business interests in venture capital & private funding, social media marketing, wellness, personal development, and online services. Together with a select group of C-Level executives, I also provide an outsourced interim board service. I am passionate about helping others to achieve success, and lead Mastermind Groups of people committed to bringing about a positive change in their lifestyle.

If you have an interest in any of the above areas and are seeking advice or support for a specific issue, send me an email with an overview of what you would like to discuss and we will schedule time to talk by phone or Skype.

_______________________________________________
PAUL J. LANGE – BLUE OCEAN STRATEGIST & RAINMAKER
Assuring your success through value innovation and focused attention.
GSM: +61 414 317579

Most Connected Management Consultant in Australia on LinkedIn. http://www.linkedin.com/in/pauljlange
Follow me on Twitter -
http://www.twitter.com/pauljlange
Connect with me on Ecademy - real people, real business, real outcomes. http://www.ecademy.com/user/paullange


Posted via email from Blue Oceans